Penfolds x Mikaela Stafford
2023
Throughout 2022-2023 I was fortunate enough to work as a collaborating artist for Penfold's latest Venture Beyond campaign, my first global campaign as an independent artist.
The project spans across static and motion assets for website, socials, product packaging, visual merchandise, live events, activations and more. It's very surreal seeing it out in public and in places all over the world
A big thank you to @penfolds for inviting me to be apart of this mammoth project and trusting me with this ambitious vision ❤️ Another big thank you to the creative team at @ehuplove who I worked with closely throughout the whole project. They've put together a really interesting project breakdown on their website in case you'd like to know more about the scope and different stages of the brief. Big love to the awesome team at @rizerglobal who brought all the digital renders into the real world
