Nike x Harrolds
2023
I was thrilled to be enlisted by Harrolds to create a bespoke artwork for their largest campaign yet, commemorating the groundbreaking 2023 collaboration between Harrolds and sportswear giant Nike.
After receiving the design brief from the Harrolds and Nike team, I was excited to experiment with some gravity simulations in my software to create a fluid and otherworldly effect. Typically, I approach my animations as environmental spaces or sculptural forms, but was excited by the challenge to try something new.
The colour palette is also a lot more muted than what I usually do so this was another intriguing aspect to the brief. So, with all of this in mind, I wanted to ensure there were still details in the form and texture of the work that complemented the minimalism of the brief.
